Score 42, Leaky. Pricing is the widest hole: 20 of 61 who reached it never continued, and 44% skimmed past the numbers entirely. Fixing pricing clarity alone could recover a fifth of this swarm.
Where 100 personas survived or dropped, section by section.
| Section | Alive | Dropped | Drop percent |
|---|---|---|---|
| Hero | 100 | 14 | 14% |
| Features | 86 | 12 | 14% |
| Social proof | 74 | 13 | 18% |
| Pricing | 61 | 20 | 33% |
| FAQ | 41 | 4 | 10% |
| Final CTA | 37 | 0 | 0% |
"I still do not know what this costs."
Priya, 34, comparing options
"Is this per seat or flat, the page does not say."
Daniel, 29, early research
"Send the swarm at what, exactly. Tell me what happens next."
Marcus, 41, ready to buy
"Anyone can put five logos on a page. Show me a number."
Lena, 27, just browsing
How closely each section got read. Read / skim / skip, by percent of personas.
How different visitor segments experienced the page. n is personas in that segment, completion is the percent who reached the final section, verdict is their CTA split.
State the price band in the Pricing section itself, before the FAQ.
20 of 61 personas who reached Pricing never continued, and 44% skimmed past the numbers entirely.
Replace the hero's process description with the concrete outcome the visitor gets.
14 personas dropped during Hero, more than any other single-line copy fix could recover.
Swap generic logos for one named result with a real number attached.
13 of 86 personas who reached Social proof dropped there without continuing to Pricing.
Move the pricing FAQ answer above the fold of the FAQ section.
Personas who reach FAQ are already unsure about cost; make them wait less to find out.